Hemel Hempstead achieves a wonderful contrast of a new, growing, changing urban centre and residential town surrounded by outstanding natural beauty.

Celebrating 70 years since it was granted New Town status, Hemel Hempstead continues to evolve with Dacorum Borough Council’s own £30 million Hemel Evolution investment regenerating the town centre – including The Forum shared services hub, Marlowes shopping area transformation and restoration of the Jellicoe Water Gardens. Acting as a catalyst for further investment, early 2016 saw the acquisition of the Marlowes Shopping Centre, Edmunds Parade and Fareham House for £53.8 million by Capital & Regional, with ambitious plans to transfer the leisure and retail offering of the town centre.

Ongoing investment into the 145,000 sq. ft. Jarman Square area saw the site transformed into an exciting, and modern leisure destination, offering something for the whole family, including a gym and ice rink. The cinema complex underwent a £7 million refurbishment, increasing capacity with seating for up to 2,266 film fans across 17 screens, including a 281seat IMAX auditorium. The site also boasts new restaurant units, and a neighbour in the XC Centre, the extreme sports facility featuring an impressive skate park, 14m high climbing wall, and one of the world’s largest organic indoor caving systems.

“The Business Ambassadors promote Hemel Hempstead as an environment that is attractive to new business and investors into the town, ensuring that we get that commercial message across to all sectors and at every opportunity.

Bricks and mortar are one thing, but I’m also very keen that the town is seen to be a promoter of excellence in terms of what we have to offer and how we offer that through our local staff. A real point of difference to put Hemel on the map.”

Vince Williams, Centre Manager, Marlowes Shopping Centre

Our Ambassadors