Support local this Christmas

Dacorum Borough Council is encouraging residents to shop local this festive season, and support our wonderful highstreets right across the borough.

The video above captures just some of the fantastic array of businesses in the area; from coffee in Berkhamsted, to tattoos in Tring, community tea rooms in the Marlowes and pubs in Hemel Old Town, we are proud to support such a wide array of shops.

Can you spot one of your favorite places to visit in the area? Bonus point if you can spot the hidden elf!


If you’re part of a local high street business, why not advertise for free on the Loyal Free app. Over 175 local businesses are already advertising on the app, reaching out to almost 1500 app users across the borough. This service is free for you and has zero admin. All you need to do is tell us the exclusive offer you’d like to advertise and we will do the rest for you.

You will benefit from:

  • Advertising of your offers/events to locals and visitors with the option to run a ‘loyalty stamp’ scheme
  • Customer insights through a live dashboard
  • Click throughs to your website, social media, reviews and more
  • Featuring in local LoyalFree trails on the app.

Simply let LoyalFree know your offer by emailing – they’ll do the rest for you!

Our Ambassadors