Wednesday 13th May 2020
EXPERT INSIGHTS AND DISCUSSIONS
Igloo Creative are holding a day long webinar covering many aspects of Business – Join them for one session, or all of them.
9.30am – 10am – Cyber Security
Cyber Security expert Francis West talks us through 5 things you need to be doing to stay SAFE and ALERT whilst working from home.
10.15am – 11am – Are you hitting your sweet spot?
Business Strategist Pippa Hutchinson looks at why now is the perfect time to review your customers and services and discover where your business is most profitable.
11.15am – 11.55am – Sales or profiteering
Our expert panel discuss striking the balance between keeping your sales cycle going and how not to be seen as profiteering.
12.15pm – 12.55pm – Reviewing your strategy. Where should you start?
A popular subject covered on a previous session, expert panellist Janet Lennon revisits it, and look at practical steps to take in reviewing your strategy and processes.
1.15pm – 1.45pm – Social media – the importance of empowering your team
From a marketing, social and PR perspective, our expert panel discuss how empowering your staff to engage on social media can reap rewards with existing, new and unexpected audiences.
1.50pm – 2.20pm – Digital Copywriting. Getting the basic’s right for success
Igloo Director Dan Branton shares ways to structure your copy and how to appeal to your audience and Google.
2.25pm – 3.05pm -Understanding SEO
SEO matters more than ever right now. Jack Goldsmith from Distinctly talks us through how it works and what you need to invest your time in, to get your brand noticed.
3.15pm – 3.45pm -The art of storytelling
Award-winning Claire Reynolds from Tank PR returns to talk about the power of creating a good story.
3.50pm – 4.20pm -Resisting the temptation to market without a plan
A spot of social media activity, a bargain advert, acquiring the wrong customer. Louise Major from Igloo Creative, looks at some of the common mistakes SME’s make and how to avoid them.
4.30pm – 5pm – 10 insights to inform your B2C marketing
Our panel review some stats and current thinking that’s influencing B2C marketing