Frasers design in the heart of Lincoln

Hemel Hempstead Business Ambassador Frasers have been busy bringing together great bespoke food offers and the global community in the heart of the city of Lincoln, working with the University of Lincoln on their catering branding.

The project included the naming and creation of an umbrella brand plus names and individual brands for each food outlet. Naming and branding for the university’s own bespoke coffee brand was also integral to the brief.

The umbrella brand FoodLinc is a literal name, combining the university (and city) and food. With secondary connections to local suppliers.

Continuing the theme of linking; merging a local landmark, a fork and a knife to create a clean and simple brand marque.

For more information please click HERE

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