John Ellison Electronics Limited Case Study

Company: John Ellison Electronics Limited –
Key Industry: Design & Manufacture
Key Sector: Environmental Technology


Je2 Manufacturing design for the world market and offer ‘can do’ technical specials as agreed through the communication chain of supply to the end user. The end users are serviced by the machine selling distributor network which places the products on the market.

The Challenge

As identified above, the je2 Manufacturing business model isn’t a traditional one where a company designs and sells into a market. Their model maintains flexibility and concentrates on their key skills and expertise essential for 21st Century survival.

When a machine leaves the je2 unit bound for whatever part of the world, it immediately ceases to be a je2 product and takes on another identity. je2 is essentially invisible, there are no testimonials to be had – they don’t exist! This model is so unlike any other that we are familiar with – most companies rely heavily on their brand identity.

The Solution

To survive today it’s important to think differently from everyone else – that’s a skill in itself yet comes naturally to Managing Director John Ellison.

Furthermore, John has built relationships with third party distributors thereby avoiding the need to get involved with selling or shipping. Most of the machines je2 has developed, are with a Bovingdon-based company called Inagas Ltd. An order is placed on je2 by Inagas and its distributor network. je2 has developed independently of Inagas another range of gas filling machines to fill gaps in their existing range. These machines were developed as ‘products offered’ with mentoring from Andy Cook of FFEI – perfect demonstration of local businesses helping each other.

Membership of the Institution of Engineering and Technology also helps keep je2 in touch with ideas and developments such that they are fit for survival in this very competitive world.

The Result

John currently has a unit literally full of machines bound for all over the world – the majority will go to the USA, but India and Bahrain are also on the map. In this instance, the machines are Gas Filling Machines for the Insulated Glass Industry and sold through Inagas Limited.

All the machines are designed to perform an end of production line function of filling the Insulated Glass Unit (IGU) with an inert gas (Argon, Xenon or Krypton – or mixed gases). When the IGU is populated with gas it provides a better thermal barrier which reduces heat transfer effects – thereby reducing heating requirements and by association reduces the carbon footprint of the building.

You can view one of the machines in action here – the last one on the page shows the Smartfill-4 operating at Astraseal.

John says, “What is so good about this model is that Inagas can concentrate on what they are good at – selling – and je2 can do what it is good at – Engineering. Both companies remain free and flexible to adapt should markets shift. It’s not a straight forward sub-contracting arrangement – it’s more like mutual assistance based on years of trust which allows us to scale quickly when busy or if things get tight, we don’t have the conventional overheads to drag us down. Naturally there are risks involved with any business venture, but this manufacturing model is working for us however unconventional it seems.”

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