Brasier Freeth’s Clients Tristan Capital Partners and Alchemy Secure International Names at Westside

Tristan Capital Partners, in conjunction with Alchemy Asset Management, have let 81,500 sq. ft. of Westside in Apsley, Hemel Hempstead to three international occupiers, highlighting the attractiveness of the remodelled and refurbished office building.

Grass Roots Group, a leading provider of employee and customer engagement solutions and part of Blackhawk Network, has chosen the 44,899 sq. ft. Westside One as its new UK headquarters. It is relocating from five offices in London and Hertfordshire in early 2018, on a 12 year lease at £25.50 psf.

Samsung-owned car and home audio maker Harman International Industries has taken 25,799 sq. ft. on the ground and first floors of Westside Two on a 10 year lease with £26.00 psf.

In addition, existing occupier Epson has committed its future to Westside Four by re-gearing their lease on 54,000 sq. ft. and taking an additional 10,860 sq. ft. on the first floor of Westside Three.

Guy Bishop, Director at Alchemy Asset Management, said: “We are delighted to welcome Harman and GRG to Westside, and are equally very pleased that Epson has committed to remain and expand on site. Westside has been selected by these global brands, in the face of steep competition, because of the superior environment, high quality refurbishment and strong public transport and road access, which endorse our decision to invest in this asset”.

Only 16,147 sq. ft. of the 195,000 sq. ft. remains available on the second floor of Westside Two at a quoting rent of £27.50 per sq. ft.

Brasier Freeth are joint letting agents along with Hanover Green for Tristan Capital Partners and Alchemy Asset Management.

Lonic represented GRG and CBRE advised Harman International.

For further information on the Westside redevelopment please contact Claire Madden at Brasier Freeth on 01442 298806 or visit

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