Capital & Regional, the owner of The Marlowes in Hemel, has submitted a planning application to Dacorum Borough Council for a £13 million reconfiguration of The Marlowes.
The introduction of a 9 screen cinema, a wide range of new family-friendly restaurants, new retailers, and a renovated interior to create a community focal point, are part of the exciting plans. The North Mall entrance will be remodelled, and this will be the primary arrival point for the new leisure offer.
The Marlowes includes 100 shops within over 360,000 square feet of retail accommodation, and attracts 6.5 million visitors annually.
Gareth Holland, Retail Asset Manager at Capital & Regional, commented:
“The planning application, with an outstanding new cinema at its heart, represents a very strong vote of confidence in both The Marlowes and Hemel. It is the start of a wider programme of investment and improvement, and we are working extremely hard to exceed justifiably high expectations as we help revitalise the town centre. We were delighted by the extremely positive reaction we received when we presented the proposals to the public”.
The proposals will provide more choice and enhanced facilities for the local community, helping to drive further investment into the town, while strengthening Hemel’s day and evening economy.
The refurbished North Court, where new restaurants will be located, will be a lively yet relaxed community space, with vibrant colours and relaxed seating areas.
The proposals mark the beginning of a period of change within Hemel. Capital & Regional is progressing its vision for Hemel town centre, with The Marlowes set to become the primary retail and leisure area within the town. The company purchased the shopping centre in 2016, and has since invested an additional £18.3 million to consolidate its ownership in the town centre and to enable delivery of its long-term plans for Hemel.
A short video explaining the proposals is available at https://youtu.be/8XKMnS5LpJY
The proposals have been designed by tp bennett, a leading architectural, interiors and town planning practice with over 90 years’ experience across a broad range of building types.
It is expected that Dacorum Borough Council will make a decision on the proposals before the end of the year.
Published on: August 9, 2017